Sure, it's about putting samples in consumer's hands. Our programs also create a call to action that generate "next day sales" and bring your product to life
Development and management of consumer product sampling program ranging from single day events to nationwide season-long tours.
Coordination with clients and agencies on all program aspects from initial creative concept to post-event evaluation.
Extensive experience in event research, logistics assessment and implementation, venue selection and contract negotiations to ensure the best fit for live brand entertainment and experiential product marketing programs.
Development of industry-specific training materials (event day handbooks and web-based materials) for field managers and brand ambassadors.
Design and modification of special purpose vehicles for mobile tours.
Tully’s Coffee “Hidden Discovery” Tour (2010, 2011).
Green Mountain Coffee Sampling (2010, 2011, 2012).
Bob’s Red Mill “Train With Grain” Program (2011, 2012).
Luzianne Iced Tea "Specially Blended” Tour (2011).
Pepcid “Live Life Complete” Tour (2010).
Fifth Third Bank Grand Opening (2009).
Explorer's Bounty Natural Food Expo (2009).
Claussen Pickle Challenge (2008).
Home Depot "Bilingual" Philips Lights Program (2008).