Product Sampling

Sure, it's about putting samples in consumer's hands. Our programs also create a call to action that generate "next day sales" and bring your product to life

Capabilities

  • Development and management of consumer product sampling  program ranging from single day events to nationwide season-­long  tours.
  • Coordination with clients and agencies on all program aspects from initial creative concept to post-event evaluation.
  • Extensive experience in event research, logistics assessment and implementation, venue selection and contract negotiations to ensure the best fit for live brand entertainment and experiential product marketing programs.
  • Development of industry-specific training materials (event day handbooks and web-based materials) for field managers and brand ambassadors.
  • Design and modification of special purpose vehicles for mobile tours.   

Past  Programs

  • Tully’s Coffee “Hidden Discovery” Tour (2010, 2011).
  • Green Mountain Coffee Sampling (2010, 2011, 2012).
  • Bob’s Red Mill “Train With Grain” Program (2011, 2012).
  • Luzianne Iced Tea "Specially  Blended” Tour (2011).
  • Pepcid “Live Life Complete” Tour (2010).
  • Fifth Third Bank Grand Opening (2009).
  • Explorer's Bounty Natural Food Expo (2009).
  • Claussen Pickle Challenge (2008).
  • Home Depot "Bilingual" Philips Lights Program (2008).
  • Stop  &  Shop/Giant Foods In-­Store Sampling (2007).
  • HyVee Whole Health Event (2007).
  • Walmart Country Music Tour (2007).
  • Twizzler's Hershey Park Sampling (2007).
  • Splenda Sampling  Program (2006).
  • HTC Cell Phone “Nightclub Intercept” Program (2006).

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